Recreating the scent of the sea within a fragrance was Acqua dell'Elba's founding thought when the company was first imagined off the coast of Elba in 1998. Alongside the sea and artisanal craftsmanship, the island of Elba is at the heart of the company's identity and plays a huge role in driving the company's philanthropic initiatives, focusing on the protection of maritime environments, the natural and cultural heritage of the island, and on the promotion of the arts. The brand's signature fragrances also take their cue from the natural aromas found on and around the island and the rest of the Tuscano Arcipelago National Park: notes of orange, myrtle, rosemary, marine algae, mastic but to name a few and the Mediterranean maquis are all combined to capture the essence of the sea. In fact over 30 percent of the raw materials used are sourced directly from the Island, and all but 3 percent are of Italian origin.
Here at IRORI we really value the conscious creation and curation of space in terms of our mindset and the physical spaces we inhabit in our everyday life. We also care for the very environment itself within the process of manufacture. One of the reasons we love this brand, apart from the amazingly unique fragrance is Acqua dell'Eba's commitment to the very land they were inspired by and now built upon.
"La Via dell'Essenza" is an initiative driven by Acqua dell'Elba which facilitates the development of and access to the natural beauty of the island for both locals and tourists alike. The project involves the realisation of a costal pathway subdivided into 12 stretches and is a true reflection of the values Acqua dell'Elba hold dearest; "a commitment driven by the conviction that the improvement of the life of every human being must pass through the attentive care and protection of the natural environment".
In 2018 the company also launched the Sea Essence International Festival, an event which saw the company play a major role in the first international festival dedicated to the safeguard and development of the sea and its essence.
So apart from their careful curation of their own space, and the peacefully simple design and hue of their product, how else does this brand embody well-being? Unfortunately we cannot all jump on a plane and be on a sunny beach right this moment but we can try and bring the essence of what it feels like to be there into our spaces. Acqua dell'Elba have achieved their goal of capturing the essence of the sea in a fragrance and really embody this.
Left Image Acqua dell'Elba Women's Eau De Toilette
Many studies have shown a connection between the ocean and one's well-being. According to one analysis of English census data published in the journal Health Place, those who live by the sea report significantly better mental health. But we don't really need a study to tell us what we already innately know. Just the thought of the sun glistening on the rippling water, the warm sand under our feet, or the waves gently crashing against the shore instantly washes away all of life's stresses.
Richard Shuster, PsyD, clinical psychologist and host of The Daily Helping podcast says “Staring at the ocean actually changes our brain waves’ frequency and puts us into a mild meditative state. The smell of the ocean breeze also contributes to your soothed state, which may have something to do with the negative ions in the air that you’re breathing in". Negative ions which are found where water collides with itself such as waterfalls or beaches, have been found to reduce symptoms of depression for some people and having an activating influence on some body systems and cognitive performance.
So if you cannot get to the beach why not bring it to you? Allow the scent of an Acqua dell'Elba Mare diffuser to fill your home with those relaxing memories of being by the sea and actively create your own positive space.
IRORI is an online retail store centred around the home and as an extension, ones wellbeing. From bedroom to headroom we believe in surrounding oneself in timeless and inspirational goods and encourage this by bringing together brands that have the highest standards of quality both in design and craftsmanship. Shop our curation of goods here.